Are you looking for ways to attract more website visitors, customers, and leads? Wouldn’t it be great if you could reinforce your brand reputation and trust without breaking the bank? This is where influencer marketing comes in.
In this blog, we will outline the steps to develop a rock-solid B2B influencer marketing strategy. But first, let’s figure out why businesses need a B2B influencer marketing strategy in the first place.
What Is Influencer Marketing?
Influencer marketing is about using specific people with a significant influence on your target audience as a channel to send your message and generate sales. An influencer is someone who has the power to persuade, act as an opinion leader, or affect purchasing decisions.
In the past, businesses have mostly advertised on TV, in newspapers, on billboards, and through direct mail. Influencers have started to become a popular way to reach your target audience in a “grassroots” way.
Influencer marketing helps you connect with your audience on a more personal level, deliver your message in an entertaining way, and ultimately persuade them to take action.
Who Are The Influencers?
For B2B companies, influencers include:
Industry experts: Experts in your specific industry who can help spread your message to the right people and generate qualified leads.
Online and local celebrities: Celebrities who have a large following or fan base and are relevant to your business.
Industry bloggers: Industry bloggers have a large following and usually have an influential position within their industry.
Experts in social media: People who have a large following on social media and are active in the industry.
What Influencer Marketing Isn’t
Now that we know the key players in influencer marketing, it’s important to understand what influencer marketing is not.
Influencer marketing is not about buying fans or followers. Buying fans is not only against the rules of most social media platforms but also a waste of money since you are not getting genuine interest and engagement from your target audience.
Also, influencers are not about doing “a shout-out for a shout-out,” i.e. exchanging an exposure for an exposure. You have to have a solid reason or goal behind your influencer marketing campaign in order to be successful. Otherwise, you may be just wasting your time and money.
Why Influencer Marketing Is Important For B2B Companies
Influencer marketing has been on the rise over the past five years as B2B companies have begun to realize the importance of engaging with their target audience in a more authentic way.
Influencer marketing is a more subtle way to get your message out there, but the best part is that it has a higher ROI than traditional forms of marketing. Influencer marketing is a more subtle way to get your message out there, but the best part is that it has a higher ROI than traditional forms of marketing.
Influencers are usually active in their field and have built up a following through hard work. They already have an existing audience that trusts them and that’s why influencer marketing is more cost-effective and conversion-effective than other forms of marketing.
At Rizer Social, we specialize in influencer marketing solutions for brands that are looking to reach the NFT & DeFi community. Get in touch with us today to see how we can help.
