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Triller Explained

With TikTok facing scrutiny on data privacy and with the recent U.S. app store ban announcement, Triller has soared to the top of the app stores charts. At a time when content creators have eyes on the alternatives, Triller is doing its best to position itself as a key player in the video-led social applications space. In August, Triller announced that it ranked #1 in all categories in the app store in 50 countries, including the U.S., Australia, France, the U.K., Italy, and almost every major country in which it is available.

Ranked ahead of Facebook, YouTube, Instagram, and Snapchat and every other app, this breakthrough has allowed Triller build off its recent growth following TikTok’s ban in India, and the U.S.’ serious concerns surrounding TikTok's use of user data. Triller recently launched a new set of filters, camera tools and editing technology. Additionally, it announced the acquisition of Halogen, a go live app, which it is rolling out shortly with a full monetization feature.

In addition to securing the pole position on the iOS app store and Android’s Google Play Store, Triller said downloads for its video app have grown by 20 times over the last several weeks — totaling to about 250 million across the world. It now sits above popular services such as Snapchat and TikTok itself in a number of countries such as the United States, India, France, and more. Triller, which has 50 million monthly active users as of July 2, has released new features and secured content exclusive deals with celebrities, such as the forthcoming Mike Tyson vs. Roy Jones Jr. boxing match.

Owned by Ryan Kavanaugh and Bobby Sarnevesht's Proxima, the company is looking to take the next step as a go-to platform for content creators. According to an article from Yahoo Finance, Triller put its horse in the race to acquire TikTok’s U.S data and operations. Joining Microsoft Corp. and Oracle Corp. in the bidding war, Sarnevesht says that the short-video app had made a $20 billion offer with investment firm Centricus Asset Management Ltd for the assets of its rival that China's ByteDance is seeking to a divest.

All that said, some of you may be wondering what Triller is and how it works. Well, here’s the inside scoop.

Triller Who?

What’s different about Triller and TikTok is that the former allows you to pull full songs from your Apple Music or Spotify accounts. For new content creators and users looking create a following on the new platform, Triller allows you to create, share and connect to a global audience.

You can create videos using music from your library and edit your videos in a matter of seconds. You can learn how to vlog and create promotional content for your follower base; make announcements for new products; or, speak to your audience about new concepts, impactful moments and spontaneous ideas. You can also learn how to make music videos by choosing a song and getting your takes before editing it, all in one platform.

According to an article from Digiday, Triller’s commercial model revolves around letting influencers raise money from fans, advertisers and partnerships with music labels.

While Triller is trying to distinguish itself from the competition, popular creators like Josh Richards are making the move to Triller, bringing their millions of followers with them.

Triller is giving creators an opportunity to build revenue streams through content creation. For now, the company is determined to expand its operations globally, with a strong focus in Tik-Tok-banned markets like India.

Also in August, the company recently struck a deal with the India’s largest music streaming service, JioSaavn. Any music video that is watched within the JioSaavn streamer will automatically be a Triller music video, which will help grow Triller's users and usage, according to the terms of the deal. Furthermore, JioSaavn's streamer will have a prominent button to "Make a Triller Video" on the main screen of the platform.

Getting Started

If you’re new to using the app, there are a number of tools you can use to help build your brand and improve your production quality. Some tips include:

  • Consider having more than 1 goal
  • Consider having more than 2 benefit tiers
  • Make more than 3 unpaid posts in your first month
  • Send some messages in your first month
  • Spread the word on social media

Build Your Platform on Triller

TikTok’s ban in markets around the world is sure to pave way for Triller. If you’re a content creator promoting a product or a professional (real estate, legal, financial etc.) looking to build a following, Triller has a growing audience and is expanding its capabilities month-over-month.

TikTok may have the lead for now, but Triller is making a statement. You should too.

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